MESSAGE

Yoshinori Sako
President and COO, Honda World Co., Ltd.

Challenge is at the heart of TSR.
TSR was born from a passion for motorcycles and has built its identity through years of racing, engineering, and continuous challenges at the highest level.
In racing, there is no room for compromise.
Every detail matters.
Every decision matters.
And every experience becomes the foundation for the next challenge.
That spirit has always been at the heart of TSR, and it will remain so as we move into the future.
Today, TSR is taking a new step forward in Vietnam.
Vietnam is not simply a new place for TSR to do business.
It is an important partner in building the next chapter of our company.
Japan has given us technology, experience, craftsmanship, and a strong commitment to quality.
Vietnam offers tremendous energy, manufacturing capabilities, talented people, and opportunities for future growth.
By bringing these strengths together, we believe we can create something greater than either country could achieve alone.
Our goal is not simply to manufacture products in Vietnam.
We want to build a strong connection between Japan and Vietnam, develop new products and businesses, and create value that can reach customers throughout the ASEAN region and beyond.
Technology developed through racing should not remain on the racetrack.
The knowledge, precision, and experience gained from competition can be transformed into products and services that provide real value to our customers.
This is one of the challenges we are taking on at TSR Vietnam.
Japan to Vietnam.
Vietnam to ASEAN.
And ASEAN back to the world.
We want to create a continuous cycle of technology, people, ideas, and business between these markets.
The world is changing rapidly, and the motorcycle industry is changing with it.
That is why we must never be satisfied with what we have achieved in the past.
We will continue to challenge ourselves, learn from the field, listen to our customers and partners, and create new possibilities.
Our ambition is simple.
To become a company that people choose because it is TSR.
A company trusted for its technology.
A company respected for its commitment.
And a company remembered for its willingness to challenge what comes next.
With the experience and spirit we have built in Japan, we will take our next challenge from Vietnam to ASEAN and to the world.
I look forward to building the future of TSR together with our customers, partners, and colleagues in Vietnam and around the world.
The next challenge starts here.

Challenge is at the heart of TSR.
TSR was born from a passion for motorcycles and has built its identity through years of racing, engineering, and continuous challenges at the highest level.
In racing, there is no room for compromise.
Every detail matters.
Every decision matters.
And every experience becomes the foundation for the next challenge.
That spirit has always been at the heart of TSR, and it will remain so as we move into the future.
Today, TSR is taking a new step forward in Vietnam.
Vietnam is not simply a new place for TSR to do business.
It is an important partner in building the next chapter of our company.
Japan has given us technology, experience, craftsmanship, and a strong commitment to quality.
Vietnam offers tremendous energy, manufacturing capabilities, talented people, and opportunities for future growth.
By bringing these strengths together, we believe we can create something greater than either country could achieve alone.
Our goal is not simply to manufacture products in Vietnam.
We want to build a strong connection between Japan and Vietnam, develop new products and businesses, and create value that can reach customers throughout the ASEAN region and beyond.
Technology developed through racing should not remain on the racetrack.
The knowledge, precision, and experience gained from competition can be transformed into products and services that provide real value to our customers.
This is one of the challenges we are taking on at TSR Vietnam.
Japan to Vietnam.
Vietnam to ASEAN.
And ASEAN back to the world.
We want to create a continuous cycle of technology, people, ideas, and business between these markets.
The world is changing rapidly, and the motorcycle industry is changing with it.
That is why we must never be satisfied with what we have achieved in the past.
We will continue to challenge ourselves, learn from the field, listen to our customers and partners, and create new possibilities.
Our ambition is simple.
To become a company that people choose because it is TSR.
A company trusted for its technology.
A company respected for its commitment.
And a company remembered for its willingness to challenge what comes next.
With the experience and spirit we have built in Japan, we will take our next challenge from Vietnam to ASEAN and to the world.
I look forward to building the future of TSR together with our customers, partners, and colleagues in Vietnam and around the world.
The next challenge starts here.

Yoshinori Sako
President and COO, Honda World Co., Ltd.

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